THE REVIVAL OF A LEGENDARY WATCHMAKER

François Czapek was a Czech-born Polish watchmaker who fled to Geneva in 1832 after fighting in the Polish uprising. He immediately started his own atelier and in 1839 entered into a partnership with Antoine Norbert de Patek, introducing him to the world of watchmaking. In 1845, at the end of their partnership, he created Czapek & Cie and achieved considerable success. He became the official watchmaker of Napoleon III and opened, what was most likely the first watchmaking boutique on the Place Vendome in Paris. He wrote a book about watchmaking, but unfortunately, he died before publishing a second one.

Czapek & Cie has been revived in 2015 with an exceptional collection, whose leading model won the Public Prize in the Grand Prix de l’Horlogerie in Geneva in November 2016. This collection takes its inspiration from an 1850’s Czapek time piece. It features a beautiful enamel dial and a 7-day proprietary movement perfectly combining craftsmanship with design and exclusivity with rarity. The Company second collection, a suspended Tourbillon with a second time-zone, was launched one year later in 2017, while the first Czapek chronograph Faubourg de Cracovie was unveiled at Baselworld 2018. The company is headquartered in Geneva, Switzerland.

“WE COLLECT RARE PEOPLE”

Czapek & Cie crystallises the brand’s message and uniqueness with a communication campaign whose tagline, “We Collect Rare People”, combines various important elements for the Geneva-based maison. Notably, the ideas of ‘sharing passion’ and ‘community’ with ‘rarity’ and ‘identity’. “We Collect Rare People”, is a play on words, a sort of oxymoron, making people ask themselves about who is collecting, what, why and whether they would like to join the Czapek ‘club’. 

Czapek collects rare people in many ways. First-of-all, Czapek collects rare supplying partners that provide the brand with rare savoir-faire, proud to be a piece of this exciting project. Czapek also collects clients with a rare obsession for quality, on the quest for a unique product. In another sense, they also become partners. Last but not least, Czapek collects shareholders, fine watch lovers that have always dreamt of not only being customers, but owners of an haute horology venture, and their dream became true thanks to the crowdfunding equity campaign that made the revival of Czapek possible.

“Since the rebirth of the brand”, explains Xavier de Roquemaurel, CEO of Czapek & Cie, “Czapek has been proud of its ‘family’. We never planned to create a community, it just emerged from our way of working. By opening the books during our fundraise, we became naturally transparent, by being transparent we became collaborative, by being open and collaborative we attracted hundreds of watch-lovers and made them become Ambassadors and create a Community. By collecting rare people, Czapek becomes stronger and more enticing”.

“Everyone has their own journey of how they got there, you’re never defining who the person is, just that they are confidently different to everyone else”.